Ah, buzzwords. There’s nothing like naming your album the three things you hope to convey to your audience. All we need is another sweet, but sexy and savage teen-pop sensation. Who could possibly think of any other artist with those three unique characteristics? It’s almost as if they broke into the office of Ariana Grande’s marketing team and just wrote down all the adjectives from their meeting’s word cloud.
This is the role she’s been groomed for however, ever since her 4th place win on T.V.’s America’s Got Talent had her picked up by Atlantic in her late teens. But now that she’s old enough to drink and promote herself as a sex icon legally, Atlantic has released their showroom floor pop sensation as the new sexy bad girl of 2017 equipped with some tattoos, nude photo shoots, and, what is that, a septum piercing?! wow, so edgy. What’s Ariana Grande and her black leather bunny ears going to do now?
Critics have heralded Kehlani as the new female pop/R&B savior, but I don’t see their reasoning of her vulnerability and acceptance of fault enough to launch her to super-stardom. Shouldn’t those values have always been present? The answer to “should our music artists and role models be human?” is obviously yes, or so I thought. I guess we don’t take that for granted anymore.
SweetSexySavage is nothing but another option of the same pop-norm. It’s only been two months since SweetSexySavage and everyone’s already moved on to new girl-same marketing scheme. Kehlani is just another “if I gotta be a bitch, I’ma be a bad one,” as she says on “CRZY.” It’s various flavors of Coke vs. various flavors of Pepsi. People might adamantly prefer one to the other, but when it comes down to it, it’s still just soda, and no matter what minute variations Kehlani might have to her sugary competitors, she’s still just as pop as everyone else in the business.